2024 Stock Market Predictions

by | Feb 14, 2024

What do financial experts say is going to happen in the stock market during 2024 and should we listen? The evidence suggests that despite these institutions spending millions of dollars or more on market research, it is incredibly difficult to predict future short-term market movements.

As we step into the unknown territory of 2024, investors are bombarded with predictions from financial experts and institutions. Every year, these predictions flood the media, offering insights into the stock market, bonds, inflation, and the actions of the Federal Reserve. In this article, we embark on an exploration of what financial fortune-tellers are forecasting for the 2024 stock market. However, it’s essential to approach these predictions with a critical eye, as history has shown that these forecasts are often wide off the mark.


Reflecting on 2023

Before diving into 2024 stock market predictions, it’s crucial to assess how accurate or inaccurate the experts were in predicting the previous year. In 2023, the stock market defied many predictions. While experts were busy forecasting modest gains or even declines, the S&P 500 surged by a remarkable 24.23%, outperforming all expectations.

Bonds also outperformed predictions, rising 5.5% against the forecasted average return of 5%. These discrepancies highlight the challenges of accurately predicting market movements. Even major financial institutions, such as Morgan Stanley, UBS, and Bank of America, failed to provide an accurate forecast, with an average prediction error of approximately 17.5%.

Of course, this was no surprise to many, as these predictions are regularly inaccurate, yet, they continue to be made each year. Michael Arone, of State Street, said that European stocks would outperform U.S. stocks in 2023, but instead, they lagged U.S. stocks (12.64% vs. 24.23%, respectively).

David Wagner from Aptus Capital Advisors said the volatility from 2022 could stay high in 2023, but there were just 63 trading days with a price swing of over 1%, which was near the 10-year average of 59 days.

David Ryan, former hedge manager and protege of IBD founder William J. O’Neil said value stocks would outperform growth stocks in 2023. However, value stocks underperformed growth stocks by over 31% (growth gained 42.68% vs. value gaining just 11.46%).

The IMF predicted in a Reuters article that the worst was yet to come for inflation in 2023. However, inflation peaked in June of 2022 at 9.1% and ending 2023 at 3.4%.


The Varied Landscape of 2024 Predictions

As we transition into the next year, financial institutions continue to offer a wide range of predictions for the 2024 stock market. Some forecast a bullish year with significant market gains, while others predict a bearish outlook with potential declines. It’s essential to note the vast differences in these predictions, with variations of up to 17% among major institutions.

JP Morgan predicts an 11% decline, Morgan Stanley anticipates a 4.6% decrease, and Wells Fargo foresees a 2% downturn. On the optimistic side, Oppenheimer Asset Management predicts a 10.2% increase, and Yardeni Research goes even further with a forecast of a 14.4% market upswing.

This wide range of predictions highlights the inherent uncertainty in forecasting market movements. Investors should approach these predictions cautiously, understanding that even the most significant financial institutions can have vastly different views on the market’s direction.


Sector-Specific Predictions

In addition to overall market predictions, experts often provide insights into specific sectors. Morgan Stanley recommends diversifying away from the “Magnificent Seven” and favors value overgrowth, highlighting sectors such as financials, industrials, utilities, consumer staples, and healthcare.

BlackRock suggests that stocks and bonds will deliver positive returns, outperforming cash. Meanwhile, the Motley Fool presents a variety of sector-specific predictions, including the expectation that utilities will be a top-performing sector in 2024.


Inflation Forecasts

Inflation remains a key concern for investors, and predictions for 2024 vary. The Motley Fool also predicted that core inflation will remain stubbornly high or even reaccelerate.

Investors should stay vigilant and consider potential impacts on their portfolios based on the trajectory of inflation. However, it’s crucial to recognize the unpredictability of economic variables and the challenges of making accurate forecasts.


Individual Stock Predictions

Financial experts even venture into predicting the fate of individual stocks. The Motley Fool, for instance, suggests that Tesla will fall below $100 a share in 2024, a bold prediction given the current trading value of over $200.

Such predictions add another layer of complexity for investors, as the fate of individual stocks depends on various factors, including market trends, company performance, and global events. Relying solely on these predictions may not be prudent for a well-rounded investment strategy.


Contrarian Views

While many experts are optimistic about the market’s performance in 2024, a contrarian perspective is offered by Harry Dent. He boldly predicts that 2024 will witness the most significant single crash in our lifetimes, emphasizing the potential severity of a market downturn.

It’s essential to approach such extreme predictions with skepticism, as they may be driven more by sensationalism than by a realistic assessment of market fundamentals. Investors should focus on building robust, diversified portfolios that can weather various market conditions rather than trying to time the market based on extreme forecasts.



As we navigate the financial landscape of 2024, it’s crucial for investors to approach predictions with a critical mindset while also remembering the consistent inaccuracies of past predictions. History has repeatedly shown that even the most prominent financial institutions can miss the mark by a significant margin. Instead of relying on predictions, investors should focus on building well-diversified portfolios, aligning their investments with long-term goals, and maintaining a disciplined approach.

The key takeaway is to be wary of sensationalism, avoid making impulsive decisions based on short-term forecasts, and prioritize a sound, evidence-based investment strategy. The financial future is inherently uncertain, and successful investors are those who stay resilient, adapt to changing conditions, and remain focused on their long-term objectives.

Want more help? Let’s chat.

Joe Allaria, CFP®

Joe Allaria, CFP®

Wealth Advisor | Partner

As featured in The Wall Street Journal, USAToday.com, CNBC.com, Nasdaq.com, and Yahoo Finance.

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